Branded Content Specialist

We are looking for a qualified branded content lead to join our team. You will be responsible for creating, improving and maintaining content to achieve our clients business goals.

As a branded content lead, you should perform well under deadlines and be detail-oriented. If you are also an expert in content optimization and brand consistency.

Ultimately, you should oversee all branded content initiatives to ensure customer engagement, brand consistency and a positive customer experience.

Responsibilities: 

• Develop content strategy aligned with short-term and long-term marketing targets  

• Collaborate with editorial and design teams to plan and develop site content, style and layout  

• Create and publish engaging content  

• Edit, proofread and improve writers’ posts  

• Liaise with content writers to ensure brand consistency

• Optimize content according to SEO 

• Use content management systems to analyze website traffic and users engagement metrics  

• Manage content distribution to online channels and social media platforms to increase web traffic  

• Develop an editorial calendar and ensure the content team is on board  

• Ensure compliance with the law (e.g. copyright and data protection)  

• Stay up-to-date with developments and generate new ideas to draw the audience’s attention