Marketing Manager

Job Description

• Build marketing calendar of events/activities across different channels in support of the overall strategic marketing roadmap

• Define and execute our marketing strategies encompassing awareness, engagement, acquisition, and retention

• Lead campaign ideation, execution, and review (eg: ensure lead hygiene, setting up of email campaigns, creating landing pages, etc)

• Create a targeted and cost-effective multi-channel marketing strategy for generating the highest quality leads

• Prepare and manage the marketing budget, and allocate spending to achieve the best returns possible

• Create clear and compelling product descriptions with well-articulated features, benefits and clear differentiation from other products in the marketplace

• Manage ongoing messaging and communication channels for the companies enterprise customers to keep them informed of products and important company information

• Develop and maintain relationships with outside marketing, PR and communications agencies develop innovative digital media marketing strategies including SEO, SEM, video and social media and email marketing campaigns

• Develop marketing collateral and sales tool like brochures, presentations and proposals.

• Drive funnel growth with creativity and execution skills to drive leads

• Manage the content that the business posts to social media

• Develop strategies that drive customers to the website

• Improve the design, UX, traffic, and content of the website

• Maintain consistent brand messaging throughout all platforms

• Use advanced metrics to measure the success of a marketing campaign